Brief + Challenge: 

Gray’s was contacted to support the LegenDerry Food Network’s social media accounts over a seven-month period. The network consists of over 70 members, who prioritise the use of local produce in their culinary businesses.  


Gray’s engaged with each member to learn about their business, before creating detailed content calendars and executing productions. We were able to produce content that highlighted the individual businesses, while underlining the ethos of the LegenDerry brand. We engaged with local attractions and formed partnerships to help create brand awareness.


In just seven month, Gray’s significantly improved LegenDerry’s social media growth through organic posting.

Facebook: Total following increased by 41%+ | +1,716 — 2,911
Instagram: Total following increased by 33%+ | +581 — 1,161

We utilised partnerships that exhibited the LegenDerry Food brand to new and engaged audiences. These nourished partnerships led to free, A-listed influencer marketing during one of the largest events of the year.

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