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Latest news and trends curated by the team at Gray's

4 pillars to follow when creating a bespoke Content Marketing plan

Implementing a successful, impactful, and engaging content marketing strategy is no easy feat. However, with costs working out 62% cheaper than traditional marketing, […]

How Gray’s Marketing and Communications clients make headlines in 2021 with smart press releases

What is it about some ad campaigns that make them stick in the memory long after they’ve run their course? Imagery is […]

5 mistakes commonly made by communications agencies and how to avoid them

Let’s be honest: in every profession, including communications, people make mistakes. These aren’t limited to beginners though – the most seasoned of […]

Why you should choose a full-service marketing agency vs. a one-man-band

The world is a huge place, with millions of supremely talented people found in all walks of life. In the marketing industry, […]

Why marketing agencies use UGC to attract more clients in the 21st century

Back in the day, if you were shopping around for a new product or service, the first thing you would do is […]

How does a social media marketing agency measure results in 2021?

Using your social media to promote your business is common practice these days. But do you know how to measure the success […]

Launch of City of Derry Airport’s new Liverpool route made better by Gray’s Marketing and Communications agency

City of Derry Airport’s new Loganair service to Liverpool John Lennon Airport required a boost of creative communications support. Luckily, Gray’s were […]

5 questions to help choose the right marketing agency

The average marketing spend per year can be anywhere up to 12% of total revenue. So, whether you’ve decided that you simply […]

Why open and honest communications work best for your brand

Some people might think that being open and honest in PR is a contradiction in terms. After all, if you’ve got something […]

3 powerful ways marketing can benefit businesses as COVID-19 restrictions ease

Business marketing is more crucial than ever. This has been particularly evident with many businesses opening their doors last week for the […]

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