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Latest news and trends curated by the team at Gray's

5 top predicted trends for B2C marketing in 2022

2021 saw a plethora of changes and adaptations for businesses and their B2C marketing strategies. ‘The new normal’ is a phrase we […]

5 Point Checklist to Prepare your Small Business for Black Friday

Black Friday weekend presents the opportunity to either make or break yearly sales targets, so it’s an occasion not to be missed, especially for small businesses.   […]

How Gray’s strategic event marketing increased international reach, following and engagement

Gray’s recently supported a client with event marketing and social media support for their large-scale festival. We provided creative assets for digital […]

How Design Thinking Can Help Your Small Business

Design thinking is a designer’s work process. It helps to systematically extract, learn, teach, and apply techniques to solve problems in a […]

Is your digital marketing plan prepared to combat saturated online shopping this festive season?

No matter the size of your business, a solid digital marketing plan is imperative to standing out in the coming festive months. […]

5 tips to help you think like a content creator when marketing your business

A successful content creator is an artistic aficionado when it comes to social media marketing. Their social media account is thoroughly engaging […]

The Dos and Don’ts of Influencer Marketing

With bigger brands and smaller businesses including influencer marketing as a non-negotiable in their marketing strategies, it’s no surprise that the industry […]

4 ways to improve your writing for comms and marketing

The importance of writing when it comes to the communications industry cannot be understated. There are many who overlook the keyboard in […]

4 tips to help you achieve the most from your small business marketing efforts

For any small business, marketing can be difficult. Learning where your audience is, how much to invest, and analysing your efforts so […]

7 Design Principles To Boost Your Social Media Marketing

Here is a list of 7 design principles to utilise for creating the best social media posts.  We will outline 7 design […]

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