When it comes to learning how to market a new website there is a long list of ‘best practices’ to get through. In this blog, we’re going to go through some basic starting points so you can decide where to start yourself.
When it comes to websites, SEO is king. With 1.92 billion websites currently live in 2022, the competition is fierce. So, taking the time to invest in proper SEO techniques is crucial. Your shiny new website likely won’t see the light of day if Google and other search engines don’t know how to read it. There are plenty of beginner guides and online tools to help you learn and apply SEO to your website.
For start, there are two core categories to be aware of: On-page and Off-page SEO.
This is everything that is on your website. Things like your website copy, images, meta descriptions, your responsive design and how your website is structured.
This is the stuff that happens in relation to your website. Things like other sites that are linking to your website, how authoritative it is, and how much engagement it receives from its visitors.
SEO is arguably the most effective way to promote and market a new website. This method generates traffic with minimal input if done correctly and updates when necessary. Remember to be patient as it can take months to see results but it is worth the wait!
Read related article: Learn what SEO is, how it works, and why it’s important
This is one way that you can regularly create content that builds on-page SEO for your website. By producing content that utilises relative keywords, search engines will crawl this content and begin to recognise your website as having authority in particular fields. Some people may consider blog writing to be easy, but there is a very specific formula. It takes practice to write content that is interesting to your readers and also considers crawlability for search engines. There are plenty of free and paid plugins you can use to help you achieve high-grade content that actually improves SEO.
This technique is great for building backlinks to your site and improving your off-page SEO. In short, a business can write a blog for another website that will have links back to their business website. You can start by finding authoritative websites that relate to your field, for example, a fitness professional could write a blog about ways to rejuvenate your muscles after a hard workout for a health and wellbeing website. It can be difficult to find websites that are relative but not direct competitors, but once you find a relationship worthwhile it can be highly beneficial for marketing your website.
Content marketing is arguably one of the most important strategies a business can implement to market a new website. Creating content that your audience will find useful is the fastest way to build a trusting relationship with consumers. This type of content isn’t necessarily selling a product or service, it’s a narrative that tells the story of your brand. It’s a way that your brand can demonstrate its value and become memorable by focusing on creating content that is relatable through storytelling instead of listing facts and data. This type of content can come in many forms: blogs, videos, animations, and podcasts, but these can take time to create, so it is important to develop content that will build a relationship with your audience.
The most practiced method of marketing promotion is social media. With billions of users it’s a must-have on your list for marketing a new website. It’s important to analyse each platform and ensure you’re focussing on the networks that your audience use. Do extensive research and make sure to tailor your content to, not only your audience but the platform as well. Identify hashtags, groups, and influencers to conduct consistent social listening. This will help you identify trends, your audience’s likes and dislikes, and monitor how people talk about your brand. You can then use this information to make informed decisions with your content creation and paid campaign ads.
If you have a promotion budget, social media advertising allows you to hyper target by age, gender, location, interests, and even a person’s online buying habits. Remember to create personas based on your social listening practices to help inform your audience target choices and for longer campaigns you can always experiment and try new things. You should always reflect on your data and adjust where necessary. Social media is full of surprises, so learn to adapt.
Some may view giveaways as a cheap trick to drive traffic to your website, but offering a free item is a great way to introduce your product or service and create some desire, interest, and excitement. This method can be executed on social media with various calls-to-action. You can also create brand awareness by asking people to share your content or asking them to engage with your post. This will boost your traffic on the platform’s algorithm and give your content more reach. In order to drive traffic to your website, we recommend you direct people to your website and have them sign up for your newsletter for entries. This way you can build an email list of interested consumers and create email campaigns in the future. Which will help you bring them back to your website and ultimately, complete a conversion. It’s important to factor in ROI when using a giveaway method, so create a process that provides opportunities for future conversions.
Google My Business
This method is key for generating local traffic to your website. It’s also free, easy, and makes your business easier in location-based searches. When you create a business profile you can link to your new website and list important information about your business, like opening hours, contact details, and your location. These profile details make it easy for customers to find your business among other search engine results.
The fastest way to guarantee a top spot in search engines is to pay for it. The most popular PPC advertising platform is Google AdWords. Similar to blogs, you create a list of keywords you want your website to rank for. Next, you publish adverts based on those keywords. Then you will pay for the adverts when a user clicks on the link.
However, there’s no set amount when it comes to payment for this method. Your ads are entered into an automatic auction that happens whenever a user searches for your keyword. Typically, the campaign that is offering more payment per click will win. But ad positioning is determined by other factors like keyword relevance, your click-through rate, and your overall add performance.
That being said, you can set up Google AdWords so that once you’ve spent your budget for a certain period, your ads will pause until that period renews. This feature helps you manage your budget and adjust when needed. This method remains popular in marketing strategies because of its ability to drive website traffic and target specific demographics.
This guide on how to market a new website may not seem like it’s for beginners, but that is because marketing a new business is no small task. There is a lot of ground to cover before your business will see results with your SEO, social media, and digital marketing efforts. At Gray’s, our fully integrated team of marketers, designers, and communications executives work together to accomplish these tasks — and so much more. If you’re running a business, chances are you may not have time to learn and execute these strategies. Contact us today, we’d love to hear about your unique business and discuss how we can help you reach your marketing goals.