Grays Communications Logo
Grays Communications Logo

5 tips to help you think like a content creator when marketing your business

October 19, 2021

A successful content creator is an artistic aficionado when it comes to social media marketing. Their social media account is thoroughly engaging and they are trusted by their audience. We can all take a few tips from content creators! It takes a lot of creativity and imagination to create amazing content but there are a few things that you can harness to market your business on social media like a content creator does. We have created a list of dos and don’ts to help you think and create like a content creator when it comes to social media.

Do Keep A Camera With You

You should always have something with you to capture the moment. Camera phone? Perfect! Canon DSLR camera? Use that! GoPro? Use that. Just use whatever you have on you to capture content in the moment. You don’t need anything fancy to keep up with bigger brands. The truth is that the camera quality on phones is exceptional these days, and they can easily be used to capture those all-important moments. Content creators use their camera phones all the time, so your content will be of a similar quality. When you capture images, it is all about your natural eye, lighting, and the post-capture. There are so many editing programs you can use now to make your image even better once you capture it!

Don’t Manufacture Moments – Capture Them

To think like a content creator, you need to be capturing those day-to-day tasks. This can come in many forms. For example, if you have a direct-to-consumer business you can capture the process of receiving an order right through to shipping. You can take short video clips of the order coming in, packing it, and shipping it. To you, it might seem like a boring everyday task, but to your consumers this is interesting stuff! No need to set up an elaborate photoshoot, just capture the everyday happenings in your business. Once you have the clips, edit them together with cool transitions using a program like Adobe Premier Pro and animate your video to make it even more engaging with Adobe After Effects.

Do connect with others to create content together

Connecting with other business owners to capture content of each other is a great way to get lots of fun content to use on social media. These photos can be shared on social media to market your business even further. People love connecting with faces on social media – that’s what it’s for after all, so don’t be afraid to show your face!

Don’t feel like you have to post all the time – quality over quantity

Content creators don’t just post something every day because they feel like they have to – they post quality content consistently. If you try and post a lot all the time, you will burn out and the quality of content will suffer. Pace yourself when posting content – just keep creating and you’ll have lots to choose from when it’s time to post. For more advice on social media posting, check out this blog.

Do have fun – this is your space for your business

Social media is a place to have fun and connect with others – so do just that! Social media isn’t a formal place, unless you’re on LinkedIn – but even there, we’re all human. Remember to make human to human connections. Ask your audience questions and really listen to what they have to say. Social media is a great place for taking customer feedback into account, implementing it, and then showing your audience. It builds trust and fosters that relationship with your audience even more!

If you follow these suggestions, creating content for your social media will be a breeze! Things are much easier when you’re having fun, and that could make all the difference for your small business.

If you need help creating content for social media and marketing your business, we’d love to help! Our friendly and experienced team is confident in delivering the optimum solution to reach your goals. Get in touch with us today to find out how.

Related Articles

Ready to get started?

Our team are ready to help

Contact us today