Business marketing is more crucial than ever. This has been particularly evident with many businesses opening their doors last week for the first time in months. In the midst of wave after wave of negativity throughout the world over the past year, there is now light at the end of the tunnel for thousands of business owners and employees.
The grand reopening showcased just how enthusiastic the public were to be able to finally return in such great numbers to their favourite retail outlets, gyms and bars. In some locations, people queued for hours before they even got the chance to begin their long-awaited shopping sprees. The question is though: was your business properly prepared from a marketing and communications perspective?
Even if it wasn’t, it’s not too late. We at Gray’s are always willing and able to provide help and advice. In the meantime, we can divulge three tips that can be of benefit to your business in the coming weeks and months.
Properly communicate essential information
It may seem obvious, but plenty fail to adequately convey the significant details of an outlet’s reopening. This information is more important than ever under the current circumstances. The public should be informed of all of the safety measures implemented to tackle the spread of COVID-19.
What you definitely don’t want is your business catching flack for potentially breaking COVID-19 guidelines, so ensure your website and social media pages are updated accordingly. This isn’t to say that safety information is the only content you should provide. Don’t forget those all-important opening times, special offers and giveaways to get the virtual conversation going.
Utilise social media marketing tools
Social media is the most effective way of spreading the word about anything. That fact has only been amplified throughout the course of the pandemic. There are a host of ways to best use this powerful tool to the advantage of your business. Firstly, you can use analytics software to examine the reach and engagement of your business. This in turn helps identify your target audience. The number of people talking about your business in a positive manner and the utilisation of hashtags are just some of the elements that can be monitored.
Secondly, if you have the funds at your disposal you can invest in social media advertising. This allows you to reach a larger audience than those who follow you. Social media advertising is incredibly effective. This is because it gives you the option of only targeting individuals who may be interested in your business.
The power of video content
This medium is growing in popularity and doesn’t look likely to slow down any time soon. Considering that the human brain processes images more than 60 times faster than text, you can get an idea of how many people prefer video content to traditional media forms.
Plenty of larger businesses choose to splash out on professionally made content, but for the most part this isn’t a necessity. Much of the message you want to convey can be done using the various stories and/or live functions on various platforms. The likes of Snapchat, Facebook and Instagram include these features, and there are endless creative ways that your brand can be enhanced by simply updating your story or going live.
Running a business is tough enough before even considering the marketing responsibilities. Our professional team at Gray’s specialise in various marketing, communication and design functions. Contact us today to see how we can help transform your business for the better.