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What does your marketing budget look like in 2021?

March 23, 2021

It’s almost April which means a new financial year for the majority of businesses.

Planning for the next 12 months is going to be incredibly difficult. There are lots of questions business owners and Directors will be asking themselves… Will there be more lockdowns? If so, how do I adapt? What does success look like for the year ahead?

Be prepared

Regardless of the direction the year ahead takes, marketing and communications will need to be at the forefront of your activity. If there are changes to your services, then customers and clients need to know about it.

Have you developed a unique and innovative solution to help tackle the impacts of COVID-19? Shout about it and let people know it exists!

If we are directed back into another lockdown, do you know how to pivot your business?

Adapting your marketing and communications approach

Are you able to generate new content for your audience based on the platforms available to you? Are you able to create a digital campaign and target it so that you effectively reach your audience base? Considering taking advantage of the huge spike in broadcast advertising but don’t know how to navigate the clearance process or how to produce an advert in lockdown?

We have a full-service marketing team. All in-house who have helped navigate clients out of the potential pitfalls in all industries and across various sectors over the last 12 months.

We have gone from a client discussion about an advert to the finished product on broadcast television in 8 days. A remarkable feat for anyone that understands the intricacies behind this! The digital team at Gray’s built a website for a client in 5 days that surpassed all expectations.

Similarly, we developed online appointment portals for B2B clients, allowing them to get in front of clients in lockdown and continue to trade in a meaningful manner. Our graphic design support was able to ensure clients had the necessary marketing collateral to pitch their products during these meetings as well.

Follow the data

We followed consumer data and started moving our activity back to outdoor when circumstances dictated it was beneficial to clients, and it worked… remarkably well! 

If you need help budgeting for marketing and communications as we enter a new financial year Gray’s Marketing and Comms Specialists would be delighted to assist. Get in touch with us today. 

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